[Tuesday]: 7 ways to hook the media on your book or message...

Hi One of the biggest publicity blunders you can make when pitching the media is doing what everybody else does. Authors promote their books. Companies promote their products. Nonprofits promote, well, their nonprofits. To grab the media's attention, you must do what few others are doing: --Create a compelling angle or hook that concentrates on a trend or a problem--not on a book, product or nonprofit. --Pitch your expertise, even if you write fiction. (Most fiction authors don't see themselves as experts but many are.) --Offer extras like a short video tutorial or a "Top 10" list. Steve Harrison says the critical element is your key message and whether it grabs journalists' attention or forces them to kit the delete key. Tomorrow---on Tuesday, Jan. 12---he'll share "7 Secrets on How to Make Your Book or Message Mediagenic in 2021." Choose from these three times: 2, 4 or 7 p.m. Eastern on Zoom. The 90-minute training is free. Register here. When TV producers review your book or press release, they're looking for several key things before deciding whether to call you. You'll learn what they are, as well as how to catch the attention of influencers like major bloggers and podcasters, not only the traditional media. If your press releases and pitches are landing with a thud, it's time to find out why. Reserve your free seat now using this affiliate link. Your friend, Joan P. S. If these times don't work for you, you may miss out because Steve seldom offers replays after the calls. So do your best to attend and register here.